Brand Strategy Creative Direction Social Media Management Performance Marketing AI-Powered Creative Influencer Marketing Content Production Media Planning Integrated Campaigns Shoot Management D2C Growth Digital Transformation Brand Strategy Creative Direction Social Media Management Performance Marketing AI-Powered Creative Influencer Marketing Content Production Media Planning Integrated Campaigns Shoot Management D2C Growth Digital Transformation
Creative Solutions Agency  ·  Est. 2025
Darcha Labs.

Creativity, built at 11,020 ft.
The last stop before the road gets serious.

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Brand builders.
Creators by design.
AI-first at heart.

We are on a mission to take the very best of Indian creative talent to the world. Driven by a ferocious hunger to create tangible impact for your business, we work with in-house specialists, industry partners and technology leaders to push the boundaries of creativity and put your brand on the global stage.

When you work with Darcha Labs, you work with the people who build your campaigns — not the people who sell them and disappear. A team of 20+ talent across verticals, led by two practitioners who left bigger agencies to stop managing layers and start making things that move brands.

We are integrated
Strategy, creative, digital, media and production — under one roof, moving together. No briefing fatigue. No translation loss between teams.
We are AI-native
AI is built into our production workflow from day one — not as a gimmick, but as a genuine advantage for brands that want more creative output without proportionally more cost.
We are accountable
Direct access to the person doing the work. No junior dilution. The person who sold it to you is the person who makes it.
20+
Talent across
all verticals
10+
Years combined
advertising experience
15+
Brands trusted
and counting
11,020
Feet of altitude.
Zero tolerance for average.
11,020FT. DARCHALABS CREATIVITYBUILT AT ALTITUDE· 11,020FT. DARCHALABS CREATIVITYBUILT AT ALTITUDE· 11,020FT. DARCHALABS

OUR
SERVICES

01
Brand Strategy
Positioning, brand architecture, platform strategy. Built on insight. Expressed with conviction.
02
Creative Campaigns
Integrated ATL & BTL. From the first brief to the last frame. No handoffs, no dilution.
03
Social & Digital
Always-on calendars, community management, platform-native content. Built for the scroll.
04
Influencer & Creator
Micro + mid-tier ecosystems. Styling-led partnerships, not endorsement-led. Long-term thinking.
05
Content & Shoots
Lookbook, lifestyle, reel-first. Shoot direction and asset planning for paid and organic.
06
Media Solutions
Media planning, Meta & Google paid, programmatic. Data-informed, never data-paralysed.
07
Performance Marketing
Performance-led creative strategy. Content that earns attention and converts it.
08
AI-Powered Creative
AI styling, rapid prototyping, scalable production. More at the speed of now.

OUR
PARTNERS

Brands we have built for — across current and previous engagements by our founding team.

Royal Enfield
Motorcycles
McDonald's India
QSR
MuscleBlaze
Sports Nutrition
Carême
F&B / Bakery
Co-Exist
CSR / Purpose
Carlsberg
Beverages
Canon
Technology
Borges
FMCG
+7 More
Across Categories
Your Brand
Next Partner

OUR
WORK

All work done directly by our founding team across current and previous engagements.

Motorcycles · Community · Culture
Royal Enfield
Art of Motorcycling, Motoverse real-time event, always-on community building beyond the rider.
QSR · Content Quality · Gen Z
McDonald's India
Elevating creative output, offer storytelling and dual-audience content strategy.
Sports Nutrition · D2C · Lifestyle
MuscleBlaze
Taking MB beyond protein — product launches, visual upgrade, lifestyle brand repositioning.
F&B · Bakery · Social Strategy
Carême
Building The Carême World on Instagram — founder storytelling, product launches, French technique.
CSR · Purpose · Sustainability
Co-Exist
CSR initiative by Alia Bhatt — purpose-led creative communication and social strategy.
+10
More Client Work
Across categories & verticals

Click any card to view the work on Google Drive. Links updated regularly.

Who We Are

THE PEOPLE
BEHIND THE WORK

At 11,020 feet,
nothing unnecessary
survives.

Darcha is a real place. The last permanent settlement in Himachal Pradesh on the Manali–Leh highway, at 3,360 metres. Beyond here, roads become suggestions. The only thing that functions with certainty is the work you prepared for.

That is what Darcha Labs believes in. No pretence. No inflated decks. Creative work built to function at altitude — tested against the cold, stripped of anything unnecessary, reliable when the stakes are real.

Founded by practitioners who did the miles at Omnicom and Dentsu before deciding the gap between great briefs and average execution was too big to ignore. Darcha Labs is the answer to that gap.

Shubham Sharma
SHUBHAM SHARMA
Founder & Managing Director
Ex-Omnicom & Dentsu. A decade across brand strategy, social and digital for India's biggest consumer brands. Works on every account directly — no handoffs, no junior dilution. Rides motorcycles. Thinks at altitude.
Sahil Rathore
SAHIL RATHORE
Creative Head & Co-founder
Ex-Omnicom. Founder of BrokenAlley. Creative direction meets independent production sensibility — built from years of making work that does not look like the brief asked for it. The eye that makes work look the way strategy intended.
BRAND BUILDERS· CREATORS BY DESIGN· AI-FIRST· INTEGRATED AT CORE· IMPACT DRIVEN· BRAND BUILDERS· CREATORS BY DESIGN· AI-FIRST· INTEGRATED AT CORE· IMPACT DRIVEN· BRAND BUILDERS· CREATORS BY DESIGN· AI-FIRST·
CLIMB

READY TO
CLIMB?

We are always looking for people who think before they execute. Strategists, creatives, social thinkers, producers, media planners. If you have done the miles and want to do better work — talk to us.

START WITH
YOUR BRIEF.

We do not do long procurement processes. Send us your brief or just call. We will tell you in 24 hours whether we are the right fit — and if we are not, we will tell you who is.

Send Your Brief ↗
Email contact@darchalabs.in
Shubham +91 88600 35029
WhatsApp +91 77039 35029
Direct shubham@darchalabs.com
Location New Delhi, India